|In 1961, the Santa Margherita oenologist had what proved to be a brilliant idea. He decided to try the white vinification technique used for the production of French Champagne on the best Pinot Grigio grapes from Trentino-Alto Adige. This led to the creation of an innovative white wine which, with its fresh aroma and silky taste, created a new fashion in white wine drinking. This wine has since continued to gain in popularity both in Italy and abroad, maintaining a clear leadership in the Pinot Grigio D.O.C. category.
Santa Margherita was the first company to vinify the pinkish Pinot Grigio grapes as white wine. The must is not left on the skins to avoid its acquiring their rust-red color. After soft-pressing the must is left to ferment 15-20 days at 18°-20°C. The wine is then stored at 15°-16°C. in special stainless-steel tanks until bottling.